Why Lego Is So Expensive | So Expensive | Business Insider

Lego is the world’s largest toy company but it’s gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children’s toy to a collector’s item? And why is it so expensive?

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00:00 – Intro
01:12 – Lego’s Rise
02:39 – The Lego System
05:39 – Lego’s Fall
07:39 – Adult Fans Of Lego
13:07 – Conventions
14:32 – Lego Resale Market
17:34 – Lego’s Rise (Again)
19:37 – Products For Kids And Adults
22:54 – Why Lego Is So Expensive
25:51 – Will Lego’s Success Last?
28:04 – Credits

Why Lego Is So Expensive | So Expensive | Business Insider

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